Small Business Consulting | Raleigh NC | Blue Highway Consulting

Insight and expertise.

On demand.

Delivering exceptional customer experiences is your passion. Helping your business succeed is mine.

Strategic decision making

Streamlined and efficient operations

Optimized and data-driven marketing programs

Technology solutions that support your business

Focused and effective project management

Trained and coordinated staff

If you are like most small businesses, you don’t have the time or internal resources to accomplish all of your goals. Here are some of the ways I can help.

Operations

Create documentation for business processes, systems and policy
Coach employees on best practices, prioritization and delegation
Assist with logistics + risk management procedures

Technology

Audit + vet software solutions
Organize + prepare data
Implement new technology solutions
Establish workflows and provide training to internal teams

Website

Audit website and other digital marketing channels
Plan, project manage & execute new websites or new web initiatives
Implement new storefronts + forms

Organic Search Marketing (SEO)

Audit existing organic efforts
Assess ranking keywords and competition
Develop and implement comprehensive SEO strategy

Paid Search Marketing (SEM)

Audit existing SEM strategy
Plan and execute new campaigns utilizing Google Ads

Metrics

Set up Google Tag Manager for robust digital tracking
Monitor Google Analytics, establish dashboards and provide routine reporting
Identify new marketing and sales opportunities supported by metrics

HR

Align and mentor staff
Establish performance goals for individuals or teams
Qualify new employee applications
Conduct exit interviews

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Don’t have 8 arms? That’s ok.

I’ve been working with small businesses for over 20 years. During that time, I’ve made a lot of friends who love this work as much as I do. They include writers, photographers, videographers, designers, web developers and other great folks who can round out your team.

I’ve also become acquainted with a ton of technology platforms and know how to leverage these solutions to bring better operations, analytics and marketing capabilities to your business. My experience runs the gamut from customer relationship management systems (CRM), website content management systems (CMS), email marketing platforms and other mainstay marketing tools like Google Analytics, Google Ads and Tag Manager.

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Meet Snow. The brains behind the operation.

Working with small business owners is my jam. I love visionaries who are passionate about their work and excited to innovate, improve and elevate their brands. I’m constantly seeking opportunities where I can collaborate, add value, provide additional resources and share an outside perspective for your organization.

I thrive on solving problems, driving change and project execution. I can think big on overall strategy and execute at the smallest level. This skill set allows me to easily toggle between conversations with the leadership team and project management.

I love working with companies that share my values to teach, explore the world and contribute to it in a meaningful way.

“I was so grateful to find Snow Roberts and Blue Highway Consulting. I have spent way too much of my life trying to make sense of Google's algorithms and figuring out the most cost-effective strategy for my business. Snow created a very affordable strategy and has carefully monitored our progress, which has resulted in a 600% increase in sales coming from our Google ads. Actual sales! Snow has been the best at making Google manageable and, more importantly, profitable!” Mary Jo Moon, The Chesapeake Framing Co.

“We’ve been working with Snow for well over a year now and could not be happier with the results! Snow constantly dials each campaign and budget in and it’s greatly increased our inquiries, and ultimately our sales, in a very positive way.” Woody Lockwood, Co-Owner Trophy Brewing

We love what we do.

snow@bluehighwayconsulting.com

919.300.6654

Raleigh, NC