Insight and expertise.

On demand.

Delivering exceptional customer experiences is your passion. Helping your business succeed is mine.

If you are like most small businesses, you don’t have the time or internal resources to accomplish all of your goals. Here are some of the ways I can help.

Operations
  • Create documentation for business processes, systems and policy
  • Coach employees on best practices, prioritization and delegation
  • Assist with logistics + risk management procedures
Technology
  • Audit + vet software solutions
  • Organize + prepare data
  • Implement new technology solutions
  • Establish workflows and provide training to internal teams
Website
  • Audit website and other digital marketing channels
  • Plan, project manage & execute new websites or new web initiatives
  • Implement new storefronts + forms
Organic Search Marketing (SEO)
  • Audit existing organic efforts
  • Assess ranking keywords and competition
  • Develop and implement comprehensive SEO strategy
Paid Search Marketing (SEM)
  • Audit existing SEM strategy
  • Plan and execute new campaigns utilizing Google Ads
Metrics
  • Set up Google Tag Manager for robust digital tracking
  • Monitor Google Analytics, establish dashboards and provide routine reporting
  • Identify new marketing and sales opportunities supported by metrics
HR
  • Align and mentor staff
  • Establish performance goals for individuals or teams
  • Qualify new employee applications
  • Conduct exit interviews
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Don’t have 8 arms? That’s ok.

I’ve been working with small businesses for over 20 years. During that time, I’ve made a lot of friends who love this work as much as I do. They include writers, photographers, videographers, designers, web developers and other great folks who can round out your team.

I’ve also become acquainted with a ton of technology platforms and know how to leverage these solutions to bring better operations, analytics and marketing capabilities to your business. My experience runs the gamut from customer relationship management systems (CRM), website content management systems (CMS), email marketing platforms and other mainstay marketing tools like Google Analytics, Google Ads and Tag Manager.

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Meet Snow. The brains behind the operation.


Working with small business owners is my jam. I love visionaries who are passionate about their work and excited to innovate, improve and elevate their brands. I’m constantly seeking opportunities where I can collaborate, add value, provide additional resources and share an outside perspective for your organization.

I thrive on solving problems, driving change and project execution. I can think big on overall strategy and execute at the smallest level. This skill set allows me to easily toggle between conversations with the leadership team and project management.

I love working with companies that share my values to teach, explore the world and contribute to it in a meaningful way.

“I was so grateful to find Snow Roberts and Blue Highway Consulting. I have spent way too much of my life trying to make sense of Google's algorithms and figuring out the most cost-effective strategy for my business. Snow created a very affordable strategy and has carefully monitored our progress, which has resulted in a 600% increase in sales coming from our Google ads. Actual sales! Snow has been the best at making Google manageable and, more importantly, profitable!” Mary Jo Moon, The Chesapeake Framing Co.